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Bryan Berry Chevrolet embossed aluminum oval license plate sample

Blue and Yellow ink on White oval tag

Murphy Motor Company capsule-shaped stamped auto tag design

Black and White ink on Red capsule tag

Audio Ethics custom embossed aluminum oval tag sample

Teal Green and Gray ink on Black oval tag

Huntley custom embossed capsule car tag layout

Black ink on Natural Aluminum capsule tag

Texas Longhorns oval auto plate design sample

Black and Burnt Orange ink on White oval tag

Oval License Plates, Embossed Aluminum, Custom-Designed Free

Item #40035: 12x7” Oval, Spot-Color

Item #40036: 12x7” Oval, Full-Color

Item #40037: 12x6” Capsule-Shaped, Spot-Color

Item #40038: 12x6” Capsule-Shaped, Full-Color

Note: “Spot-color” is the least expensive printing method, using separate individual colors rather than the full color spectrum.

Diamond-tread embossing available

Standard features

  • All artwork and lettering embossed. Stamped auto plates with raised letters and artwork enhance the appearance of your tags with a vintage souvenir appeal. For better plate rigidity, outer border of license plate is embossed regardless of whether or not there is a printed border, which improves dimensional stability/ stiffness. (Note: if you prefer, entire plate can be flat rather than embossed.)
  • Designed free by our experienced designers in 3 business days, except when art is complex. More specifically...
  • No canned layouts or crude online design interface as you often find where license plates are sold. Instead of selecting from a few ho-hum, fill-in-the-bla nk templates, or being stuck designing your own plate with the limited tools typically offered, our professional designers will tailor a plate for you. They can create a design by starting from your own idea, or even no idea, from one of the layouts shown here if you like, or anything in between, as you see fit.
  • Long-lasting, high-gloss, rustproof aluminum plates, .024-gauge.
  • Screen-printed with 5 to 7-year non-fade inks. Even with newer ink technologies coming on the market, screen-printing remains the high-durability “gold standard” by which other inks are judged, and at lower cost.
  • Multiple tag-bla nk colors available at no extra cost. Refer to the tag-bla nk color charts for oval plates (4 tag-bla nk colors available), or for capsule plates (11 tag-bla nk colors). As a special bonus, these prefabricated background colors don’t count as an ink color for pricing purposes, saving you money.
    • For oval license plates, full-bleed printing is available. This means other background colors can be printed with ink on white tag bla nks, all the way to the tag edge. With this option, you can expand the range of background colors available beyond the standard tag bla nk colors, for the cost of one additional ink color.
    • For capsule plates, full-bleed printing isn’t possible. However, the approach of printing background colors with ink on white plates can be used, subject to a required 1/4” outer white margin/ border.
  • Full-bleed printing for oval plates at no additional charge.
  • Select from 50 standard ink colors (ink color chart).
  • Custom/PMS ink color match at no extra charge. Match may not be exact since screen-printing inks are manufactured for greatest outdoor durability, and use different pigments than standard commercial Pantone inks.
  • 4 mounting holes included.
  • No setup fees.

More details about our screen-printed auto tags.


  • Standard production time is 5–7 weeks once you’ve reviewed and approved your plate artwork.
  • Shipping time and cost are extra. See footer area of price chart for shipping weight, shipping point zip code, and carrier used when estimating shipping cost. Or we can figure the cost if you need an exact quote.

Extra-cost options

  • Full-bleed printing for capsule-shaped plates. Call for custom quote.
  • Individual shrink-wrapping for small additional cost, noted at bottom of price chart.
  • Rush turnaround available if room in our production schedule: 25% extra cost on quantities from 100 to 499 embossed tags, and 20% extra for 500 plates and up. Rush orders must be paid by credit or debit card.

How to count the number
of ink colors

Does white or black count toward the number of ink colors? Black counts as an ink color on white plates but not on black plates, since on black plates, the color of the plate surface itself is used for black areas instead of ink. With white as a color, the situation is just the reverse: White counts as an ink color on black plates but not on white plates.

Background colors other than white or black: If listed in the background color swatch chart (see oval plate tag-bla nk colors, or capsule-shaped), the background color doesn’t count as an ink color since it comes as a pre-fabricated baked enamel coating on the plate bla nk itself. Other background colors are achieved by printing a flood of colored ink on white tag stock. In these cases, the background color counts as an ink color, but do not count lettering or artwork that’s “reversed out” of the background color. (“Reversed out” means areas where the plate surface is unprinted so the plate substrate color forms the letter shapes or artwork.)

Full-color license plates option

  • Also known as “four-color process” or “CMYK” printing, license plates produced this way use the full color spectrum. (CMYK stands for the four primary colors of cyan, magenta, yellow, and black used in four-color process reproduction.)
  • With non-white and metallic-finish bla nks, a white base coat must be laid down underneath areas printed with four-color process. See bullet point in bottom area of price chart for extra amount.
  • Exact color cannot be guaranteed due to the nature of process-color printing.

Questions about our embossed
oval and capsule-shaped car tags?

Feel free to call us with your questions about our custom stamped license plates at 8 00-33 0-82 47, Mon.–Fri., 8:30–5:30 Central Standard Time. Or email us at . (Note our 100-tag minimum order for these plates.)


$50 order discount for print-ready art supplied in Adobe Illustrator (.ai or .eps) format using our tag template, and that follows our artwork requirements.

Same discount for reorders that reuse identical plate artwork. No time limit, art kept permanently.

Spot-color vs. full-color pricing: Pricing is shown for up to 3 spot colors, beyond which full-color printing is often required — see far-right chart column. We can print additional spot colors, however, as needed. To save you money, we can convert full-color artwork to spot-color if the style of art would lend itself to that.

#40035 / #40037 PRICING
per .024-ga. embossed aluminum plate

Same pricing for both items
Minimum Order Qty: 100



#40036 (Oval)
#40038 (Capsule)

1 2 3
100 $6.70 $7.32 $7.94 $8.85
150 $6.07 $6.63 $7.19 same as above
250 $4.04 $4.45 $4.86 $5.38
500 $3.00 $3.30 $3.60 $4.22
750 $2.85 $3.14 $3.43 $4.00
1,000 $2.61 $2.86 $3.11 $3.58
1,500 $2.52 $2.76 $3.00 $3.54
2,000 $2.44 $2.67 $2.90 $3.50
2,500 $2.30 $2.54 $2.78 $3.16
5,000 $2.18 $2.40 $2.62 $3.03
10,000 $2.09 $2.31 $2.53 $2.95
  • Individual shrink-wrapping $0.08 each.
  • Inquire for spot-color pricing beyond 3 ink colors. Or, extrapolating from the chart should get you within a penny or two per plate.
  • With plate bla nk colors other than white, a white undercoat may be required beneath bright Pantone colors to successfully print the correct hue, which adds the cost of one spot color to the price.
  • Full-color on non-white or metallic-finish bla nks always requires a white base coat to be laid down first underneath printed areas. Added cost for the most common quantities is: $0.45/ea. for 100 tags, $0.36 (250), $0.28 (500), $0.23 (1,000), $0.22 (2,500), $0.21 (5,000), $0.21 (10,000).
  • Colored backgrounds beyond those listed in the tag-bla nk color charts (for oval tags, or for capsule-shaped) are printed with ink on white plates (example), which counts as an additional ink color.
  • Shipping cost is extra. Shipping weight is 17 lbs. per 100 plates (for both oval and capsule-shaped). Ships from zip code 30084 via UPS Ground.

Sales tax: Not charged for states outside Kansas. KS residents other than nonprofits add 6.3% state sales tax, plus your applicable local (city and/or county) rate. For KS nonprofits, an exemption form is required for us to waive tax, which we’ll ask you to furnish.

We can expedite shipping using faster delivery methods at UPS’s usual rates for those services. However, aluminum plates are heavy and non-Ground shipping costs considerably more, so we recommend planning ahead.

We do not profit on shipping, and pass through only UPS’s rates as charged to us, plus our packing materials cost. Included in the shipping rates above is a small but mandatory UPS insurance fee to cover reprinting your order in the event of a lost or damaged shipment.

Prices subject to change without notice. If there has been any change, we will notify you when you first contact us about an order.