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Years
More Life
Specifications: Atlas Duraplates
Full-Color Reflective Aluminum License Plates
Will outlast any other
volume-priced plates
The Atlas Duraplates production line
is the exclusive testbed for the nation’s predominant
supplier of plate-making systems used to produce state license plates
by prison industries. These plates are made only for Leeward Productions as the
exclusive manufacturer’s outlet to the promotional license plates
market, employing the same process used to manufacture official state
license plates. What doesn’t make the grade doesn’t
get used to make plates — either by the states or for us.
There is a reason the states use equipment and industrial processes
just like this to produce their full-color aluminum plates: The plates
must hold up in superior shape year after year, in even the toughest
climates and road conditions. And of course they do. Official state license
plates have a well-deserved reputation as the longest-lasting, most durable
volume-produced plates made. They’re “prison-tough.”
With Atlas Duraplates you get exactly the same.
Deluxe state-license-plate-grade features
It’s not making too strong a statement
to say that these are the most durable and well-constructed custom aluminum
plates you’ll find anywhere at a volume price. No other
custom promotional license plates are made this way. No other aluminum
plates last as long. No others continue to look as good after years of
exposure to harsh road conditions. Here’s why:
- Thicker, stiffer, .032-gauge (32/1,000ths”)
aluminum. One-third thicker than the .024-gauge stock normally
used in the custom aluminum plate industry.
- Debossed rim or stepped mounting flange for
added rigidity and extra resistance to bending from accidental
impacts. The debossed rim (on full-size 12x6” plates) — a
depressed flange around the outer rim — stiffens the plate to
the equivalent of slightly better than .040-gauge aluminum, yet is
lighter, and also provides a classier look. (Note: Plate
surface is flat except for debossed rim.) On half-size 12x4” plates,
a stepped flange — a ridge between the viewable 12x3” artwork
area and the 1” mounting flange
— similarly stiffens half-size plates.
- Full photographic-color (CMYK) printing. Print
just about any design you can dream up. For more info on full-color
printing specifications and artwork requirements, see the artwork guidelines for resin-printed process-color.
- Industrial resin ink with 5 to 7-year no-fade
durability, the maximum offered by outdoor ink manufacturers. Note: Less
durable full-color plates
commonly use either UV-inkjet — such
as our full-color polyethylene plastic plates, with a 2 to 3-year non-fade
rating — or else dye-sublimation printing (which we don’t
offer) with a much shorter non-fade life
of a year or two or even less under real-world conditions. There is
no substitute for premium-grade inks such as industrial resin (equal
to screen-printing’s
renowned durability) when long life is of concern.
- Environmentally safe with no use of
solvents or release of volatile organic chemicals (VOCs).
- Reflective white background for enhanced
nighttime visibility. Engineering-grade white retroreflective sheeting
as specified for highway use by state transportation departments.
- Tougher plate surface. Additional
highway-grade clear overlaminate layer (same as specified by state transportation
departments for official state plates) protects from road chemicals
and small stone-chipping. Artwork maintains first-class appearance for
lifetime of plate.
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